Sr. Instructional Designer, Retail
WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
As the Global Retail Sr. Instructional Designer, you'll own the design and production of the digital courses, videos, and graphics that bring alo's people, product, selling, and operational knowledge to life for our global store teams. Reporting to the Director of Retail Learning, you'll partner cross-functionally with Operations, Customer Experience, Human Resources, Marketing, etc. to turn business priorities into training that's clear, accurate, and unmistakably on-brand.
This is a senior, hands-on individual contributor role for someone who is passionate about making jobs easier for frontline teams, can get up to speed quickly on alo's store operations and processes, write and design fluently in the alo voice, and build high-quality learning content independently with minimal oversight. The role doesn't carry people-management responsibility today but is expected to grow into one as the retail learning function scales.
RESPONSIBILITIES
Content & Curriculum Design
- Design and produce end-to-end digital courses, videos, graphics, and job aids primarily in Articulate Rise
- Apply instructional design best practices and adult learning theory to build content that drives measurable business outcomes — execution, sell-through, and engagement
- Partner with subject matter experts to source, curate, and validate content for accuracy and relevance
- Own and evolve a standardized template and style framework that keeps branding, tone, and the alo voice consistent across all training materials
- Manage the global training curriculum calendar to gatekeep training workload for store teams and to execute in support of peak business periods across the year
- Run projects end-to-end — from stakeholder intake through launch to results reporting — largely independently
Communication & Brand Voice
- Translate product launches and operational updates into engaging, on-brand communications — video, infographics, interactive modules — for a global store audience
- Partner with the Retail Communications team to create strong change management plans and communications that work in harmony with our learning approach
- Use platform analytics and field feedback to measure content effectiveness and continuously refine the approach
LMS Administration
- Maintain and optimize alo's LMS in partnership with the Retail Communications Manager, ensuring content is current, well-categorized, and easy to find
- Monitor completion and engagement metrics to inform content strategy and prioritization
QUALIFICATIONS
- Bachelor's degree in Communications, Education, Instructional Design, or a related field
- 5+ years of instructional design experience, including significant tenure in a corporate role supporting a global retail organization
- Demonstrated expertise building courses in Articulate Rise and publishing directly to an LMS
- An instinctive knack for leveraging AI to improve process efficiency, quickly create content, and enhance the learning journey
- Ability to quickly learn unfamiliar store operations and processes and translate them into clear, actionable training
- Strong storytelling and editing skills, with proficiency in video editing and graphic design tools (Adobe Premiere Pro, InDesign, Photoshop)
- Proven ability to write and design in a distinct brand voice and apply brand guidelines consistently across formats
- Solid grounding in instructional design models, learning theory, and curriculum design
- Excellent written and verbal communication skills, strong project management, and comfort collaborating across functions
- Ready to operate as a senior individual contributor today, with the interest and capability to build and lead a team as the function grows
The base salary range for this position is $100,000-$130,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
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About Alo Yoga
Alo Yoga is making the best yoga clothing in the world explicitly to inspire yogis.
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